The artisanal heritage, the know-how of the female body, the fusion of innovation and tradition, the Italian identity. These solid points are the chromosomes of the La Perla DNA, the most authentic legacy of the founder Ada Masotti. And today they represent the philosophy of this Italian company that is famous worldwide for its collections of underwear and beachwear that have awakened desires and extolled the bodies of thousands of women. The La Perla essence was created by hands possessing a knowledge that is both ancient and always new. Unique and precious. Like a gesture of love.