Accentuating the female form is nothing less than a labor of love for couture designer Georges Hobeika.  For over 20 years, his passion an inborn talent have combined to envision masterpieces that exude femininity and sensuality with a creative touch that is all his own. From inspiration to creation, every Hobeika design is the quintessential expression of a woman’s inner beauty and seductive nature perfectly balanced with virtuous grace.

The son of a seamstress, Georges Hobeika discovered his love for fashion design as he fulfilled his mother’s request to assist her in servicing her growing clientele. While his study of civil engineering had proved invaluable for the sketch work, it was Georges Hobeika’s imagination and raw embroidering talent that won the hearts of his mother’s younger clients and beckoned his future in couture creation.

Intrigued by fabrics and the thrill of creating his own designs, he took on an increasingly proactive role in the business and decided to travel to the heart of haute couture to pursue a career in fashion design more seriously.

In 1994, he ventured to Paris and pursued internships at prestigious fashion houses. The world of high fashion was enrapturing and proved the perfect arena for Georges Hobeika to hone his inborn talent. Shortly after, he returned home to open his own atelier in Beirut and continued to support his mother’s work by fully integrating her clientele with is. Proud of his unique beginnings, Georges Hobeika is happy to see what started out as a small family business become the thriving fashion house it is today.